Rise of russian sishebo ekasi


Times are tough and due to the economic crunch that the country is currently experiencing, we are all urged to not only fasten but also tighten our belts. There’s the looming retrenchments, fuel increase, VAT increase, recession, increased population, and what have you that contends with our sanity daily - but when it comes to the ever increasing food prices, there’s an appealing glimmer of hope – russians.

Due to their increased demand over the past couple of months, making them the most affordable meat for the lower LSM market and families living below the bread line, they have become SA’s number one go to sishebo. These sausages are helping ordinary South Africans and presenting them with an affordable, yet delicious, alternative to feed decent meals to their families and ultimately curb poverty. And are rapidly selling out everywhere in the country’s rural, urban and peri-urban areas. It is reported that the russian sausage sales have been toppling those of poultry – though it had become an essential staple over the years, chicken has now become somewhat of a luxury item only cooked on Sundays and on special occasions. Unofficial research also reveals that another deterring factor to buying chicken is that it “shrinks” because of the brine injected in the portions (most consumers are still not reading the labels on what they buy) – but with russians, they just know that they get their money’s worth and that is all that matters. A plus to this sishebo is that it now also comes in a range of flavours such as smoked, chakalaka and chilli.

Most retailers continue to record leading sales of these sausages followed by chicken and fish in their meat section. They state that red meat has evidently become an absolute luxury good due to its cost vs. its quantity ratio. “A R100 worth of russians (±20 in an unbranded and store packaged pack) makes for a perfect and weeklong pap companion for a family of 4-6. Now, try getting any other type of meat that can go the same distance for the same amount…” says a single parent and grandmother we met up with at the local mall. Also reflecting on the total russian sausage sales is a portion attributed to the kota business. This industry opened up in the late 90s and has been booming since then. To this date, it still provides a filling, quick and easy yet affordable meal solution for those on the go.

Why not cook some meals with the russian sausages for your family and friends this festive season and see if you’ll watch them lick their fingers and rave about it? Here are four simple, affordable and easy to prepare russian recipes – we’ll let you take the credit for them (it’ll be our secret):

1.    Russian sishebo
SERVES 4+

Ingredients:
2 x large tomatoes peeled and grated
1 x onion diced
250ml water
1 beef stock cube
2-3 whole russians sliced or diced
Pinch of salt
3 tablespoons of cooking oil
Powder soup or starch for thickening

Method:
Heat the cooking oil in a pan, add onions and fry them until golden. Throw in the Russians and toss for 2-3 minutes followed by the peeled and grated tomatoes and cook for another 2 minutes. Mix water with the powder soup and pour in the pan, continue to stir until perfectly mixed. Throw in the stock cube and sprinkle the salt (if needed) then leave it to cook for 7-10 minutes.

Tip: This can be served with pap, bread, rice or mashed potatoes.
Eat your leftover sishebo with instant noodles or mix it with rice to make a risotto.

2.    Pan fried russians and potatoes
SERVES 4+

Ingredients:
3 large potatoes
2 tablespoons of cooking oil
2-3 whole russians sliced or diced
1 medium onion diced
1 red pepper diced
1 green pepper diced
2 cloves garlic minced
Salt and pepper
Cajun seasoning

Method:
Peel and boil potatoes in a large pot of water for 15 minutes. Run them under cold water and then dice them. In a large pan over medium heat, add cooking oil and potatoes and cook until lightly browned (± 15 minutes). Add russians, onion, red and green peppers. Cook until the sausages are browned and the vegetables are tender. Add garlic and cook for additional 90 seconds. Season to taste with salt, pepper and Cajun seasoning.

Tip: This can be enjoyed on its own as a side or with rice.

3.    Russian and cabbage stir-fry
SERVES 4+

Ingredients:
1 tablespoon cooking oil
2-3 whole russians sliced or diced
1 large onion cut in half and sliced
1 red pepper cut in half and sliced
1 small green cabbage cut in thin shreds
2 cloves minced garlic
Salt and pepper to taste

Method:
Add cooking oil in a pan and heat on high until just smoking. Add russians and cook until lightly browned. Add onion and red pepper. Cook for 3-4 minutes stirring a couple of times. Add cabbage and cook for additional 3-4 minutes stirring several times. Add garlic and cook for an additional minute. Adjust heat if needed and add salt and pepper to taste.

Tip: This can be enjoyed on its own as a side or with rice.

4.    Homemade kota
SERVES 4

Ingredients:
1 loaf of bread (whole not sliced)
2 whole russians each cut in half
4 potatoes
Tomato sauce
Chilli/Peri peri sauce or chakalaka
Vinegar
Salt and pepper
4 slices of cheese
4 slices of polony
2 cups of cooking oil

Method:
Heat oil in a deep frying pan. Peel and cut the potatoes into thick sticks or wedges. Add the potatoes and fry them until tender or golden brown, remove and set aside on a paper towel then sprinkle with vinegar, salt and pepper. Use the same oil to deep fry the russians and remove them when they start browning. Cut the bread into four equal quarters. Remove the soft/inner part of the bread. Layer it with all the ingredients and use the sauces as condiments.

Tip: more ingredients can be added or substituted i.e. tomato, lettuce, bacon etc.

Issued by Ngobeni Communications CC
071 722 8685

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